S·B Valencia, Spain · Working internationally
Portrait of Sjors Booijink
Commercial professional · High-ticket sales

Hi, I'm Sjors.

I'm at my best in conversation. I read people quickly, find out what they really want, and get them to take the next step.

I come from a family of entrepreneurs and started my first business while I was still studying. Today I work in high-ticket sales for international real estate at Lead Estate, and I run LinkedIn as a sales channel for clients of Prolink. Appointment setting is where I work today, but my strength is broader: wherever a conversation has to turn into a result.

What I say, I do. What I promise, I deliver.

Right now

Two roles, one way of working

One is proven. The other is growing fast.

Proven track record

Lead Estate

Sales Manager Real Estate (outbound & key accounts). I book qualified appointments for international real estate clients, handle our largest client accounts myself and coach the outbound team.

5markets: NL, Spain, Dubai, Bali, Curaçao
Largestclient accounts handled by me
Growing

Prolink

Account Manager & Appointment Setter. I run my clients' LinkedIn accounts as if they were my own sales channel: holding the conversations, booking appointments, analysing what happens in the campaigns and adjusting where needed.

2client accounts, and growing
…appointments booked via LinkedIn

Placeholder: add your first results as they come in, such as appointments booked, reply rate, opportunities created for clients and accounts added.

Who you get

Character you can measure

Anyone can call themselves driven. Here is what my strengths look like in practice.

Reads people

I pick up quickly what someone needs, what holds them back and when to push.

75%of the people I book actually show up

Gets people moving

Clients, colleagues or a whole team. I make people want to take the next step.

17→25%team book rate after I coached the team

A doer

I learn fastest by doing. Give me a target and I get to work.

14,723outbound calls made in 2026

Entrepreneur at heart

I grew up in a family of entrepreneurs. I take ownership of the result, not just of my tasks.

€35Knet profit from my own business, alongside my studies

Driven to grow

I want to keep learning and take on more responsibility, and I earn it fast.

2×promoted within 14 months at Strada

Builds relationships

Social and direct. People trust me because I keep my word.

200+partners and suppliers negotiated with at KEI
Lead Estate · 2025 – now

High-ticket sales across five markets

Started as Inside Sales Agent in July 2025 and became Sales Manager in March 2026. Figures are for 2026 to date.

Book rate28%Team average 25%
Show rate75%Of booked appointments
Appointments553From 14,723 calls
Deal value€4M+Closed from appointments I booked

How I measure: book rate is the share of people who picked up the phone that booked an appointment. Deal value is the value of deals our clients closed from the appointments I booked.

Where I fit

More than appointment setting

The same skills work across the whole commercial side. Each of these I have done in practice.

Appointment setting & outbound

From first contact to a booked appointment with a qualified buyer, in Dutch or English.

By phone at Lead Estate, on LinkedIn at Prolink

Account management

Being the client's point of contact, reading what they need and growing the relationship over time.

Largest accounts at Lead Estate · client accounts at Prolink

Business development & partnerships

Opening doors, negotiating terms and closing agreements with partners and suppliers.

Partnerships and funding at KEI · buying and selling in my own business

Sales coaching

Coaching people on outreach, qualification and follow-up, so the whole team performs better.

Coached the Lead Estate outbound team · led the KEI acquisition team

Other work

Where it started

Prolink · Account Manager · Now

LinkedIn outreach for B2B clients

Prolink is a fast-growing team of 15 that runs LinkedIn as a commercial channel for its clients. I independently manage a set of client accounts: reading conversations, recognising opportunities, knowing when to ask further and when not to force it. Placeholder: track record follows, e.g. appointments booked, reply rate and accounts added.

2accounts, and growing
Own business · 2020 – 2023

A resale business, built while studying

Sneakers, Pokémon cards, game consoles and PC components. I sourced the stock, set the prices, timed buying and selling in fast-moving markets and built a base of repeat buyers.

€150Krevenue
KEI Foundation · Director of Acquisition · 2022 – 2023

Funding Groningen's introduction week

Negotiated with partners and suppliers for an event with 5,000 students. Led the acquisition team, and sat on the crisis team and audit committee.

€250Kfunding and support secured
How I see it

Results are no coincidence. They come from discipline, focus and working systematically.

The same standard applies outside work: I've trained three times a week for almost two years, without skipping.

Based in

Valencia, Spain, since 2024. Dutch at heart.

Languages

Dutch (native), English (fluent), German (basic)

Education

Bachelor of Business Administration, Hanze University Groningen

Certificate

Lean Six Sigma Green Belt

How I work best
  • A clear target. Agree on the result with me, and I take ownership of getting there.
  • Open about the numbers. I report on what works and what doesn't, without being asked.
  • Room to grow. More responsibility as the results come in.
Roles that fit
Account managerBusiness developerAppointment settingPartnerships

Freelance on a fixed fee, commission or a mix, or a commercial role with ownership of clients or a market.

References

In other people's words

Placeholder · reference 1

Quote from a manager at Lead Estate about your results and how you work.

Name · Role · Company

Placeholder · reference 2

Quote from a real estate client about the appointments you delivered.

Name · Role · Company

Placeholder · reference 3

Quote from Prolink or a former manager at Strada about you as a person.

Name · Role · Company

Background

The road so far

2025 – now
Lead EstateSales Manager Real Estate, outbound & key accounts (freelance), previously Inside Sales Agent
Now
ProlinkAccount Manager & Appointment Setter for LinkedIn (freelance), growing client portfolio
2024 – 2026
Strada (Alight), JUMBO accountFrom Junior to Senior HR Officer and Integration Specialist
2023 – 2024
ABN AMROPrivate Banking intern
2020 – 2023
Own resale businessFounder
2018 – 2024
Hanze University of Applied SciencesBusiness Administration, with a full-time board year at KEI
Let's talk

I'm better in conversation than on paper. So let's have one.

Tell me what you sell and who you sell to. I'll tell you honestly whether I'm the right fit.